john st. unignorable - Blog the book of john

Dr. Kitt Yarrow on the New Consumer Mind

July 29, 2014 at 11:07am by Fanny Rabinovitch-Kuzmicki

Kitt Yarrow is a consumer psychologist and professor who's latest book, Decoding the New Consumer Mind, explores the radical changes to the way consumers behave, think, feel, relate (and shop) versus just a few years ago.

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Do I have what it takes to be an agency producer?

July 25, 2014 at 5:33pm by Ryan Bourret

People might look at me and wonder, what is that man made of? Well, besides mainly breakfast food items, I have focused on molding myself into an agency producer.

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Interns of john st.

July 3, 2014 at 4:30pm by Martha Watson, Grace Kim, and Samantha Angus

Meet some of the talented interns at john st.

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Job search: Senior Web Developer

June 26, 2014 at 6:04pm by john st.

john st is searching for a Senior Web Developer with strong backend/server-side programing skills to join our growing digital development team.

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How travel skills are transferable to your career

June 20, 2014 at 1:53pm by Allison Coggins

For most people travel is a break from the pressures of daily life, a way to de-stress and get away from it all.  However when it comes to taking a significant break from work in order to travel, it’s commonly perceived as detrimental to your career aspirations. In my experience, I’ve found that travelling can be beneficial to your career, since you’re acquiring valuable skills that help you grow both professionally and as a person.

 

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Instagram Ads

June 16, 2014 at 2:15pm by Adam Ferraro

I can’t wait to see people freaking out over the invasion of their Instagram feeds with Levi’s and Taco Bell ads. As someone who works in advertising, witnessing someone’s distain for ads is a unique pleasure I take comfort in, because ultimately, it means people still care.

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We’re all gamers

June 11, 2014 at 10:17am by Peter Pan

“Gamification” is the latest buzzword in marketing. But what is it really? And more importantly, how is it being applied in the world of healthcare?

Simply put, gamification refers to the application of typical elements of game playing to non-game contexts. This often includes elements such as point scoring, achievement badges, etc. Believe it or not, healthcare, usually a slow adopter of new technology, is definitely at the forefront of this new movement.

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Tell me about yourself

June 4, 2014 at 9:23am by Fanny Rabinovitch-Kuzmicki

Before internet connections were ubiquitous and before people had immediate access to the vast amounts of information available to us today, consumers looked to brand names to cue quality.

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Cue the Impostor Complex

May 29, 2014 at 5:18pm by Madison Papple

A few months ago, I attended an Ad Women of Toronto conference put on by the ICA and Microsoft Canada.  One of the presenters, Tanya Geisler, a Toronto-based life coach and TEDxWomen speaker, introduced me to what’s called the “Impostor Complex” and how it affects many professional women (and men).

 

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Engaging the customer: Giving small business the respect they deserve

May 23, 2014 at 1:31pm by Colin Carroll

One thing I’ve noticed over the past few years is that big (or at least the perception of big) is not always better. We’ve seen this time and time again. Large companies want to appear smaller. Global brands position themselves as ‘local’ businesses. This is great for consumer perception.

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Balancing costs, timing, and those unbelievable requests (from an agency producer)

May 1, 2014 at 5:50pm by Ryan Bourret

Agency Producer

Well, essentially, I’m Batman. Or more like, his portly, bearded, slightly asthmatic brother.

Batman gets the job done every time.  Hand him any task, and it’s his job to figure it out.

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Job search: Assistant Controller/Controller

March 27, 2014 at 10:04am by john st.

We're looking for an Assistant Controller/Controller. See full description below.

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about the blog of john

On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.