john st. unignorable - Blog the book of john

Television is a medium many clients (and many of us!) still hold dear. It is in a sense, a comfortable option because of the level of familiarity audiences have with it. In other words, TV is the comfort food of entertainment.

Last week, headlines were made as People Magazine named Gwenyth Paltrow the world’s most beautiful woman. What’s her secret? Her often-cited blog and books suggest that her beauty is due to a strict healthy diet and active living. Her health and wellness wisdom is touted as fact, so much so that she has created her own cleanses. This begs the question: in a world where you encounter what a celebrity says more frequently than what your doctor says, who do you believe when it comes to health and wellness?

It’s clear that swimsuit season is around the corner when all the news outlets you follow on Twitter begin to post articles on their top picks for quick and easy health and wellness solutions. Reading through many of this seasons pieces, one of the overarching trends we have observed for 2013 is a move back towards natural health and wellbeing. This is a trend that we at john st. have called 'Back to Nature'.

In the last few years retailers have been working hard to solve the relationship between online and offline merchandising, trying to marry an in-store experience with an online convenience.

Although the dynamics of retail marketing have changed dramatically in the past decade, there is one fact that is immutable. Whether you're a clicks or mortar retailer, if the customer doesn’t love you, their wallet will remain closed.

So what's a retailer to do?

Last week after much buzz and speculation that Facebook would be launching a phone they announced that they were launching Facebook Home.  Facebook Home is an app that acts like an operating system on android phones. Facebook is positioning Facebook Home as series of apps that put your friends at the center of your phone.

When The Who released their album “My Generation” in 1965, I doubt that they thought their lyrics would live on to be a mantra 48 years later…but here we are.

Brands have worked hard to build a loyal fan bases in social media but time and time again we see them flounder when it comes to maintaining relationships with their fans. When developing your community management strategy, there are 3 things to do that will set your brand apart from others in the social stratosphere.

On April 1st, a slew of big brands and popular blogs decided to chokehold all of our Newsfeeds and Flipboards with false hopes and web 2.0’s equivalent of slap stick comedy. I would argue that there were some that made us laugh and some that made us wish we avoided Buzzfeed altogether.

In 2006, Time Magazine’s person of the year was “you.” This was because our power as individuals in the Information Age meant we had the ability to curate our own world. This was one of the first examples acknowledging the trend that we at john st. have identified as “I Did it My Way.”