john st. unignorable - Blog the book of john

Tetley "Green Tea Renewalists"

June 14, 2012 at 3:34pm by john st.

To promote Tetley’s Green Tea, we didn’t just create a new campaign. We created a new political party whose mission was to renew mind,body and spirit with tea. And then we acted on that mission with an online initiative to find and reward people bringing about real change through renewal, and told their stories in a series of heartwarming videos that have generated over 1.5 million unpaid impressions.

View all the online videos we created below:

Courage in Sight

Guitars for Good

A Work of Heart

Run for Change

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On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.