john st. unignorable - Blog the book of john

Zellers

June 14, 2012 at 3:53pm by john st.

With Target buying Zellers and replacing all of the Canadian retailers stores, we convinced them to take a somewhat unconventional approach to their closing campaign.

"Everything Must Go"

"Everything Must Go...Including Zeddy"

"Adopt Zeddy"

"Memory Showcase"

"Starstruck"

"Sale Smackdown"

"The Proposal"

"Brapocalypse Now"

"All Choked Up"

"Locked Away"

"Doll Dash"

"'Til Shoes Do Us Part"

 

"Festive Finale"

"A Mega-Important Message from the Executive Managing Director"

"Set the Sale" with Carol the Store Manager"

"Pick the Playlist" with Jason the Cashier"

Case Video

 

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On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.