Tetley Infusions "Powders"
April 26, 2011 at 12:05pm by john st.
When it comes to how women like to flavour their water, artificially sweetened, powdered drink mixes dominate the market. Tetley Infusions is a naturally sweetened healthy alternative to these powders, but how could we get women to change their behaviour? Well, with tongue set firmly in cheek, we likened powder to other habits that are similarly unhealthy. The campaign broke in April 2010.