john st. unignorable - Blog the book of john

Tetley Infusions "Powders"

April 26, 2011 at 12:05pm by john st.

 

When it comes to how women like to flavour their water, artificially sweetened, powdered drink mixes dominate the market. Tetley Infusions is a naturally sweetened healthy alternative to these powders, but how could we get women to change their behaviour? Well, with tongue set firmly in cheek, we likened powder to other habits that are similarly unhealthy. The campaign broke in April 2010.

 

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On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.