john st. unignorable - Blog the book of john

Tetley "Break Your Routine"

August 24, 2011 at 1:59pm by john st.

Routines are a funny thing. Sometimes you don't even know you're caught in one. And in the beverage category, that's especially true. Women have their standby repertoire of Crystal Light, Flavoured Waters, Vitamin Waters… Tetley Infusions is an antidote to the usual with it's all natural ingredients and innovative sachet format. The job of this campaign was to show women how fun it can be to break your routine with Tetley Infusions.

"Routine"

"Routine Experiment #1"

"Routine Experiment #2"

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On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.