autoTRADER "Cliff Your Ride"
April 12, 2011 at 11:23am by john st.
Competing in a highly saturated online environment, AutoTrader needed to reinforce their position as the #1 automotive marketplace in Canada, while obliterating the perception of being an “old and dusty” print brand. Cliff Your Ride asked young drivers to nominate their clunker for the chance to drive it off a 200 foot cliff. Huge press, 800 video uploads, 40,000+ votes. 1 lucky winner. 1 not-so-lucky car.